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The real crisis in schools is disengagement.
More rules, tests and grades won’t fix it.
The only lasting fuel is personal motivation.
We help you build education around it.
 Rob Houben - founder allLearners
Become an Expert on Motivation-Driven Education
Transform disengagement into drive
We help schools move from compliance to curiosity — becoming places where teachers and students want to work & learn, not have to.
Empower the people, not the system
You and your co-workers become a community, designing learning from motivation outward, not from curriculum downward.
Sustain growth without burnout
Together we build a culture that runs on autonomy, relatedness and competence — not pressure. Because motivation is renewable energy.
I'm Rob Houben,
As a twelve-year-old, I learned the hard way that people don’t grow because they’re told to. They grow because the circumstances allow them to.
That insight shaped the way I taught, led schools, and built my company allLearners.
Today we help educators design those same conditions (for students and co-workers) where motivation fuels learning and people thrive.
Because when you get the conditions right, learning becomes inevitable, and a lot of FUN!
Let’s Get You Started
Choose where your journey begins — from inspiration to implementation.
Start for Free
Experience the first spark of motivation.
Weekly NewsletterTransform Disengagement into Drive
Free Intro Coursesdiscover what a motivation-driven culture feels like
Online Collaboration
For changemakers ready to build lasting impact.
Reimagine Education Program40+ hours of expert content, live sessions & peer learning
On-Site & Online Collaboration
For schools and organisations ready for full transformation.
Long-Term Collaborationimplement an Engaged Learning Culture
Keynotes & Workshopsspark reflection and courage
Discover Our Foundation:
allLearners in Action
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Henning Bergmann, Deputy Director @ Leonore Goldschmidt Schule, Germany
"Meeting and working with Rob had a profound impact, giving us the courage and confidence to take the first steps in creating a fresh vision and new type of learning approach in our own school. His exceptional leadership, competence and enthusiasm sparked a remarkable process and the creation of what we now call our LeoLab - a living lab in our current school that embraces new approaches to learning. Our team is now so happy and hopeful, and most importantly - so are the kids!''Â
